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Privacy Policy

Effective Date: June 21st, 2026
Last Updated: June 21st, 2026

A legal disclaimer

Blue Chalk Apparel ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, purchase products, create an account, subscribe to communications, or otherwise interact with us.

This Privacy Policy is intended to comply with applicable U.S. and California privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable.

Information We Collect

Information You Provide to Us

We may collect personal information that you voluntarily provide, including:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Account login credentials

  • Payment information

  • Purchase history

  • Product reviews and feedback

  • Customer service communications

  • Marketing preferences

    Information Collected Automatically
     

  • When you visit our website, we may automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Referring website

  • Pages visited

  • Date and time of visits

  • Website interactions

  • Cookies and similar tracking technologies

    Information from Third Parties
     

  • We may receive information from:

  • Payment processors

  • Shipping and fulfillment providers

  • Marketing and advertising partners

  • Analytics providers

  • Social media platforms

  • Fraud prevention and security providers

How We Use Your Information

We may use personal information for the following purposes:

  • Processing and fulfilling orders

  • Managing customer accounts

  • Providing customer support

  • Processing payments and refunds

  • Shipping products

  • Communicating about purchases and account activity

  • Sending promotional emails and marketing communications

  • Improving our website, products, and services

  • Conducting analytics and business operations

  • Preventing fraud and unauthorized activity

  • Complying with legal obligations

  • Enforcing our terms and policies

Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to:

  • Operate and maintain our website

  • Remember user preferences

  • Analyze website traffic and usage

  • Improve user experience

  • Measure advertising effectiveness

  • Deliver personalized advertisements

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website functionality.

How We Share Personal Information

We may disclose personal information to:

Service Providers

Companies that perform services on our behalf, including:

  • Payment processing

  • Order fulfillment

  • Shipping and logistics

  • Website hosting

  • Analytics

  • Marketing and email services

  • Customer support

  • Security and fraud prevention

​

Business Transfers

If we are involved in a merger, acquisition, sale of assets, financing transaction, or similar business transaction, personal information may be transferred as part of that transaction.

​

Legal Requirements

We may disclose information when required to:

  • Comply with applicable law

  • Respond to lawful requests from government authorities

  • Protect our legal rights

  • Investigate fraud or security concerns

  • Enforce our agreements

​

With Your Consent

We may disclose information for other purposes with your consent

California Privacy Rights

If you are a California resident, you may have certain rights regarding your personal information, subject to applicable legal exceptions.

These rights may include:

​

Right to Know

You may request information regarding:

  • Categories of personal information collected

  • Sources of personal information

  • Purposes for collection and use

  • Categories of third parties receiving personal information

​

Right to Access

You may request a copy of personal information we maintain about you.

​

Right to Correct

You may request correction of inaccurate personal information.

​

Right to Delete

You may request deletion of personal information, subject to certain exceptions.

​

Right to Limit Use of Sensitive Personal Information

Where applicable, you may request limitations on certain uses of sensitive personal information.

​

Right to Opt-Out of Sale or Sharing

If applicable under California law, you may have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

​

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Exercising Your California Privacy Rights

Privacy Policy

Effective Date: June 21st, 2026
Last Updated: June 21st, 2026

A legal disclaimer

Blue Chalk Apparel ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, purchase products, create an account, subscribe to communications, or otherwise interact with us.

This Privacy Policy is intended to comply with applicable U.S. and California privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable.

Information We Collect

Information You Provide to Us

We may collect personal information that you voluntarily provide, including:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Account login credentials

  • Payment information

  • Purchase history

  • Product reviews and feedback

  • Customer service communications

  • Marketing preferences

    Information Collected Automatically
     

  • When you visit our website, we may automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Referring website

  • Pages visited

  • Date and time of visits

  • Website interactions

  • Cookies and similar tracking technologies

    Information from Third Parties
     

  • We may receive information from:

  • Payment processors

  • Shipping and fulfillment providers

  • Marketing and advertising partners

  • Analytics providers

  • Social media platforms

  • Fraud prevention and security providers

How We Use Your Information

We may use personal information for the following purposes:

  • Processing and fulfilling orders

  • Managing customer accounts

  • Providing customer support

  • Processing payments and refunds

  • Shipping products

  • Communicating about purchases and account activity

  • Sending promotional emails and marketing communications

  • Improving our website, products, and services

  • Conducting analytics and business operations

  • Preventing fraud and unauthorized activity

  • Complying with legal obligations

  • Enforcing our terms and policies

Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to:

  • Operate and maintain our website

  • Remember user preferences

  • Analyze website traffic and usage

  • Improve user experience

  • Measure advertising effectiveness

  • Deliver personalized advertisements

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website functionality.

How We Share Personal Information

We may disclose personal information to:

Service Providers

Companies that perform services on our behalf, including:

  • Payment processing

  • Order fulfillment

  • Shipping and logistics

  • Website hosting

  • Analytics

  • Marketing and email services

  • Customer support

  • Security and fraud prevention

​

Business Transfers

If we are involved in a merger, acquisition, sale of assets, financing transaction, or similar business transaction, personal information may be transferred as part of that transaction.

​

Legal Requirements

We may disclose information when required to:

  • Comply with applicable law

  • Respond to lawful requests from government authorities

  • Protect our legal rights

  • Investigate fraud or security concerns

  • Enforce our agreements

​

With Your Consent

We may disclose information for other purposes with your consent

California Privacy Rights

If you are a California resident, you may have certain rights regarding your personal information, subject to applicable legal exceptions.

These rights may include:

​

Right to Know

You may request information regarding:

  • Categories of personal information collected

  • Sources of personal information

  • Purposes for collection and use

  • Categories of third parties receiving personal information

​

Right to Access

You may request a copy of personal information we maintain about you.

​

Right to Correct

You may request correction of inaccurate personal information.

​

Right to Delete

You may request deletion of personal information, subject to certain exceptions.

​

Right to Limit Use of Sensitive Personal Information

Where applicable, you may request limitations on certain uses of sensitive personal information.

​

Right to Opt-Out of Sale or Sharing

If applicable under California law, you may have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

​

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Exercising Your California Privacy Rights

To submit a privacy rights request, contact us using the information provided below.

We may verify your identity before processing requests and may require additional information to confirm your identity.

Authorized agents may submit requests on behalf of California residents where permitted by law.

Email Marketing and Communications

You may receive promotional emails if you:

  • Create an account;

  • Make a purchase;

  • Subscribe to marketing communications; or

  • Otherwise provide consent.

You may opt out of marketing emails at any time by:

  • Clicking the unsubscribe link in our emails; or

  • Contacting us directly.

Even if you opt out of marketing messages, we may still send transactional communications related to your account or purchases.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as reasonably necessary for:

  • Providing products and services

  • Maintaining business records

  • Resolving disputes

  • Enforcing agreements

  • Complying with legal obligations

Retention periods may vary depending on the nature of the information and applicable legal requirements.

Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that personal information has been collected from a child under 13 without appropriate consent, we will take steps to delete such information.

Third-Party Websites

Our website may contain links to third-party websites and services.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage users to review the privacy policies of those third parties.

Do Not Track Signals

Some browsers offer a "Do Not Track" feature. Because there is no universally accepted standard for responding to these signals, our website may not respond to Do Not Track requests at this time

International Users

Our website is intended for customers located within the United States. If you access the website from outside the United States, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

Also refer to our shipping page, as we do not ship internationally at this time. 

Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any changes will be posted on this page with an updated "Last Updated" date. Continued use of our website after changes become effective constitutes acceptance of the revised policy.

Contact Information

Blue Chalk Apparel

www.bluechalkapparel.com

Owner@bluechalkapparel.com

Text: 626-269-9941

Notice Regarding Financial Incentives (If Applicable)

If we offer loyalty programs, rewards programs, discounts, sweepstakes, or other promotional incentives that involve the collection or retention of personal information, we will provide any notices required under California law and explain the material terms of such programs.

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